Most Kerala businesses ask us the same question: should we spend on Google Ads or on Facebook & Instagram (Meta) Ads? The honest answer: it depends on how your customers buy.
Google Ads captures demand
People on Google are already searching — “AC service Thrissur”, “wedding photographer Kerala”. Search ads put you in front of them at the moment of intent, which usually means higher-quality leads. Great for services, emergencies and high-value products.
Meta Ads creates demand
On Instagram and Facebook people are scrolling, not searching. Meta Ads are powerful for building awareness, launching new products, fashion, food, events and anything visual — with very precise local and interest targeting.
A smart way to start
- If customers search for your service: start with Google Search Ads.
- If your product is visual or new: start with Meta Ads and Reels.
- Once you have data, retarget website visitors on both platforms.
Measure what matters
Track calls, WhatsApp clicks and form leads — not just likes or clicks. Cost per lead and cost per sale tell you where to scale.
Need a plan for your budget? Talk to our team — we will suggest the right mix.